Promote Missouri!

You can help promote Missouri as one of the top travel destinations in the U.S. by purchasing a Missouri Tourism license plate. Funds from the plates will finance tourism education and travel marketing programs.

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HOW THIS PLATE DESIGN WAS DEVELOPED - The blue depiction of the Gateway Arch represents the single-most identifiable icon of Missouri. The red Katy Trail logo represents the first rails-to-trails project and signifies all the communities along Missouri's Central Corridor from St. Charles to Clinton. The idea for a transcontinental highway from Chicago to California was conceived in Springfield, the birth place of Historic Route 66. The Route 66 sign signifies all the communities from St. Louis to Joplin as the highway stretches diagonally across the state. The yellow saxophone represents Kansas City and Missouri's musical heritage as birthplace of ragtime music. The fiddle represents Branson and its musical attractions. The Pony Express represents St. Joseph in Northwest Missouri, where riders began their 10-day journey carrying the mail from Missouri to Sacramento, California. The riverboat (created by Washington, MO artist Gary Lucy) represents both the Mississippi and Missouri Rivers, both of which played vital roles in the country's expansion.


1) Open the Emblem Use Authorization Request Form. Print it, fill it out and mail along with your $25 (one year renewal) or $50 (two year renewal) donation to the Missouri Travel Council at:

Missouri Travel Council
1505 East Riverside Drive
Cape Girardeau, MO 63701-2219

2) After we receive your request and $25 (one year) or $50 (two year)  donation, we will send you:

(a) Driver and Vehicle Services Bureau application for personalized plate and
(b) an "emblem-use authorization form." The form is proof of your contribution and is required when you submit your actual plate application.

3) Complete the plate application. All Missouri Tourism plates are considered to be personalized plates. These plates allow six spaces or five spaces and one dash, space or apostrophe for your personalized message. If you request a disabled plate, there's room for only four characters.

4) Send your application for a personalized plate, emblem-use form and $15 to:

Driver and Vehicle Services Bureau
P. O. Box 100
Jefferson City, MO 65105-0100

The Department of Revenue will notify you by mail when your plates are ready for pick-up from your local license bureau. Please allow 3 weeks for your plates to arrive.

You may order the Missouri Tourism plates anytime, regardless of your current license plate expiration date. Missouri Tourism plates expire annually in the month in which they are first purchased. Yearly renewal requires a $25 donation to the Missouri Travel Council. Renewals for two years require a $50 donation.  To obtain a current emblem-use authorization form, make your donation before you renew your plates.

If you have questions, call the Missouri Travel Council at (573) 803-3777. For plate renewal information, contact your local license bureau office.